CARMEL, IND. (June 19, 2014) – Travel apps are now in the top 10 mobile app categories, accounting for 4 percent of the total app industry (Source: Hamilton County Tourism is poised to take advantage of this growing market with its new free mobile app, Visit Hamilton County.


“Mobile apps provide a more customized experience for visitors once they arrive, putting the information they need at their fingertips whenever they want it,” said Brenda Myers, executive director of Hamilton County Tourism.


Once users download the app and allow geo-location, the app will provide a list of nearby destinations with links to a description, hours, contact information and real-time directions and maps.


To introduce the mobile app, which connects visitors to information about Hamilton County attractions, restaurants, shopping, concerts, golf and more, Hamilton County Tourism also has unveiled a new Mobile Tourism Vehicle, nicknamed “Pinny” after Hamilton County Tourism’s map pin logo. “Pinny” will appear at more than 75 festivals, concerts and sporting events across Hamilton County this summer, offering an opportunity for visitors and residents to use the new mobile app on iPads to find nearby places to eat or visit.


“Pinny is not just a mobile billboard for Hamilton County, she’s a roving visitor’s center,” said deputy director Karen Radcliff.


The next stops for the Mobile Tourism Vehicle include:


·       June 21, 11 a.m. – 9 p.m., Grand Park Grand Opening Weekend

·       June 26, 6 – 9 p.m., Jimmy Buffet at Klipsh Music Center

·       June 27, 7 – 9 p.m. Cool Creek Park

·       June 28, NSA Central State Tournament at Olio Fields in Fishers

·       July 4, 11 a.m. – noon, Cicero 4th of July Parade

·       July 4,  5 – 9:30 p.m., Noblesville 4th of July Parade and Festival

·       July 5, 8 a.m. – noon, Fishers Farmers Market, Nickel Plate Amphitheater

·       July 5, 7:30 – 9:30 p.m., Lights over Morse Concert, Morse Reservoir

The Visit Hamilton County app was developed in partnership with VisitApps, a division of BlueBridge Digital, based in Fishers, Ind. This is the first in a series of mobile apps that Hamilton County Tourism has plans to develop.


“We are currently working with VisitApps to develop an outdoor app that features all the parks, trails and outdoor attractions in Hamilton County,” Myers said. “We also want to make our resources available through partnerships to develop other apps for individual communities so visitors can further tailor their experience while they are here.”


At the end of 2012, 1.2 billion people worldwide used mobile app, a figure that is projected to grow to 4.4 billion users by the end of 2017 (Source: Portio Research).


The Visit Hamilton County app can be downloaded for free at