For immediate release


Jo Ann Klooz




State Tourism Study Shows Big Gains for Hamilton County


Carmel, Ind. – Tourism is the third largest industry in Hamilton County, supporting more than 10,000 jobs (or 11.4 percent), a tourism study released earlier today by the Indiana Office of Tourism Development revealed. It also has the second fastest growing rate of tourism spending among Indiana counties with the highest tourism spending.


For every travel dollar spent, 92 cents stays in the county. Day and overnight visitors spend $375 million resulting in a total economic impact of $611 million and an overall savings of $888 in taxes annually for every Hamilton County household.


“This robust growth is the direct result of the impressive investment in quality of place by our communities,” said Executive Director Brenda Myers, “in addition to strategic and targeted marketing efforts by the bureau.”


 “Thoughtful planning and work by our county, towns, parks departments, sports groups and affiliated community development programs consistently place us on lists of best places to live and raise a family. Collaborative place-making efforts are paying off, and the biggest dividends are yet to come as product continues to mature or come on line,” she added.


Careful planning and aggressive and measured marketing and advertising initiatives with key regional markets even in the midst of the recent economic downturn, and a consistent message focusing on product and proximity also contributed to growth.


For an executive summary of key findings from the study, contact Jo Ann Klooz.


The Hamilton County Convention and Visitors Bureau promotes tourism growth through strategic marketing, hospitality and community development initiatives. It has welcome centers in Carmel, Fishers, and Noblesville.