Indianapolis - The 2012 Indianapolis Super Bowl Host Committee announced two programs today:

Super Celebration Sites and Super Cars.

 

Super Celebration Sites

Seventeen local communities have been named Super Celebration Sites by the 2012 Indianapolis

Super Bowl Host Committee. These sites provide opportunities for residents and visitors to

participate in local activities and obtain information about the Super Bowl.

 

"This program is about connecting Central Indiana regional communities that are hosting NFL

fans and guests," said Karen Radcliff, volunteer co-chair of the Super Celebration Sites

Committee. "We are excited about the interest and participation by area communities and

with the various programs and events planned at each of the sites. Every community is providing

unique opportunities for residents and guests to get involved. Some community activities are

happening well before the Super Bowl weekend and some as early as this month. "

 

The communities serving as Super Celebration Sites include Anderson, Bloomington, Broad Ripple,

Carmel, Columbus, Fishers, Fountain Square, Greenfield, Greenwood/Franklin, Indiana Avenue,

International Marketplace, Lafayette/West Lafayette, Mass Avenue, Noblesville, Plainfield,

Shelbyville and Zionsville.

 

Each site will have official housing for NFL fans and guests, established restaurant

destinations, cultural and other hospitality amenities such as shopping or attractions, a local

committee to organize events and a defined indoor area to serve as a welcome center.

 

Super Celebration Sites also commit to participating in a number of the Super Bowl Host

Committee's community programs which are geared toward enhancing the lives of its citizens

including:

  • 1st & Green
  • NFL Emerging Business
  • Super Cure
  • Super Kids, Super Welcome
  • Super Scarves
  • Super Service

 

Super Cars

The Super Cars program will showcase 33 Indy Cars, with 32 cars representing each NFL franchise

team and one car representing Super Bowl XLVI. The Super Cars program will unveil the cars on

January 27, 2012, along Meridian Street in front of Monument Circle.

 

The Super Bowl Host Committee will showcase the Super Cars at the Indianapolis Motor Speedway

along the "yard of bricks" for the Media Party on January 31, 2012. Then, the Super

Cars will race to their Super Bowl weekend destinations for ultimate NFL fans to visit their

favorite teams' car.

 

"Each Super Celebration Site will receive at least one car, and the remaining cars will be

dispersed to key attractions to draw visitors to new areas, showcasing the variety of gems

Indianapolis has to offer," added Susie Townsend, Super Bowl Host Committee Vice President

of Guest Welcome and Super Service.

 

Spectators will be able to see the AFC and NFC championship team cars, along with the Super Bowl

XLVI car, on display in the Super Bowl Village from January 27 to February 6, 2011.

 

To help incentivize the race to find the ultimate fan, the Super Bowl Host Committee has

partnered with FourSquare to use its location "check-in" smartphone application. Fans

will race to these Super Car locations and "check-in" while taking their picture with

the unforgettable Super Car. Fans can win a variety of prizes by being one of the first ultimate

fans to "check in" at a particular number of cars.

 

More information can be found at www.IndianapolisSuperBowl.com/super-celebration-sites and

http://www.IndianapolisSuperBowl.com/super-cars.

 

About the 2012 Indianapolis Super Bowl Host Committee

The purpose of the 2012 Indianapolis Super Bowl Host Committee, as defined by the NFL, is to

centralize the planning and execution of the 2012 Super Bowl through one entity to ensure

coordination of all efforts and community resources. The Host Committee serves as an extension

to the National Football League in the local community, as the city's ambassador to incoming

Super Bowl fans, guests, and corporations, and as a manager of local resources such as city

services, event venues, accommodations, and thousands of volunteers.

 

Source: 2012 Indianapolis Super Bowl Host Committee