Indianapolis - The 2012 Indianapolis Super Bowl Host Committee announced two programs today:
Super Celebration Sites and Super Cars.
Super Celebration Sites
Seventeen local communities have been named Super Celebration Sites by the 2012 Indianapolis
Super Bowl Host Committee. These sites provide opportunities for residents and visitors to
participate in local activities and obtain information about the Super Bowl.
"This program is about connecting Central Indiana regional communities that are hosting NFL
fans and guests," said Karen Radcliff, volunteer co-chair of the Super Celebration Sites
Committee. "We are excited about the interest and participation by area communities and
with the various programs and events planned at each of the sites. Every community is providing
unique opportunities for residents and guests to get involved. Some community activities are
happening well before the Super Bowl weekend and some as early as this month. "
The communities serving as Super Celebration Sites include Anderson, Bloomington, Broad Ripple,
Carmel, Columbus, Fishers, Fountain Square, Greenfield, Greenwood/Franklin, Indiana Avenue,
International Marketplace, Lafayette/West Lafayette, Mass Avenue, Noblesville, Plainfield,
Shelbyville and Zionsville.
Each site will have official housing for NFL fans and guests, established restaurant
destinations, cultural and other hospitality amenities such as shopping or attractions, a local
committee to organize events and a defined indoor area to serve as a welcome center.
Super Celebration Sites also commit to participating in a number of the Super Bowl Host
Committee's community programs which are geared toward enhancing the lives of its citizens
1st & Green
NFL Emerging Business
- Super Kids, Super Welcome
- Super Scarves
- Super Service
The Super Cars program will showcase 33 Indy Cars, with 32 cars representing each NFL franchise
team and one car representing Super Bowl XLVI. The Super Cars program will unveil the cars on
January 27, 2012, along Meridian Street in front of Monument Circle.
The Super Bowl Host Committee will showcase the Super Cars at the Indianapolis Motor Speedway
along the "yard of bricks" for the Media Party on January 31, 2012. Then, the Super
Cars will race to their Super Bowl weekend destinations for ultimate NFL fans to visit their
favorite teams' car.
"Each Super Celebration Site will receive at least one car, and the remaining cars will be
dispersed to key attractions to draw visitors to new areas, showcasing the variety of gems
Indianapolis has to offer," added Susie Townsend, Super Bowl Host Committee Vice President
of Guest Welcome and Super Service.
Spectators will be able to see the AFC and NFC championship team cars, along with the Super Bowl
XLVI car, on display in the Super Bowl Village from January 27 to February 6, 2011.
To help incentivize the race to find the ultimate fan, the Super Bowl Host Committee has
partnered with FourSquare to use its location "check-in" smartphone application. Fans
will race to these Super Car locations and "check-in" while taking their picture with
the unforgettable Super Car. Fans can win a variety of prizes by being one of the first ultimate
fans to "check in" at a particular number of cars.
More information can be found at www.IndianapolisSuperBowl.com/super-celebration-sites and
About the 2012 Indianapolis Super Bowl Host Committee
The purpose of the 2012 Indianapolis Super Bowl Host Committee, as defined by the NFL, is to
centralize the planning and execution of the 2012 Super Bowl through one entity to ensure
coordination of all efforts and community resources. The Host Committee serves as an extension
to the National Football League in the local community, as the city's ambassador to incoming
Super Bowl fans, guests, and corporations, and as a manager of local resources such as city
services, event venues, accommodations, and thousands of volunteers.
Source: 2012 Indianapolis Super Bowl Host Committee