Tourism Advertising Pays Big Dividends in Hamilton
County
Carmel, Ind.- Promoting
Hamilton County as a place to visit and play yields a great return on
investment. Hamilton County Convention and Visitors Bureau's 2012 advertising
campaign generated about 52,000 trips to Hamilton County with an economic
impact of 25 million dollars and a return of 58 tourism dollars for every
advertising dollar spent. Hamilton County had two million visitors overall in
2012.
HCCVB focuses on the
regional visitor, and in key markets including Fort Wayne and Louisville advertising
has raised awareness of Hamilton County by nearly ten percent over the last year.
Studies show that
tourism advertising can boost tourism spending by over 30 percent and every
dollar spent on tourism marketing brings in about 15 dollars in state tax
revenue.
HCCVB spent as little as 50
cents in most cities for each potential visitor household targeted. "We are
careful with our advertising dollars to make sure that our message resonates
with regional visitors who are remembering Hamilton County when they put their
travel plans together", says Brenda Myers, Executive Director of the Hamilton
County Convention and Visitors Bureau.
The Hamilton County Convention and Visitors Bureau promotes tourism
growth through strategic marketing, hospitality and community development
initiatives. It has welcome centers in Carmel, Fishers, and Noblesville.
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