I don't usually share "newsy" news on here - I like to keep it fun and light - filled with insider tips and yummy places to enjoy a tenderloin. However, today we received some exciting news that I wanted to pass along to all of our readers: The Hamilton County Convention and Visitors Bureau is now fully accredited by the Destination Marketing Association International (DMAI), the trade association for convention and visitors bureaus and other destination development entities. We are now one of only seven other destination marketing organizations accredited in Indiana; there are more than 60 convention and visitors bureaus in the state. Nationally, only 115 bureaus are accredited. The accreditation comes after more than two years of work by the HCCVB Board of Directors and staff in creating and maintaining standards of performance, following the best practices and techniques of the industry, developing programs designed to deliver service excellence, creating measurable systems for return on investment, and strengthening 16 core standards, ranging from governance and finance to innovation, marketing and destination development. "We are extremely proud to receive this designation," HCCVB Board President Denise Miller said today. "Our staff works hard to create a sense of transparency, works closely with stakeholders throughout the county, and constantly looks for ways to reach for the highest standards. This is validation of that hard work." HCCVB Executive Director Brenda Myers noted that the exercise of seeking accreditation was a "healthy" one for the bureau. The Destination Marketing Accreditation Program was like a fitness course for the bureau, she said. "Every single staff member looked at his or her work standards and contributed to the process. It was good discipline, and we are pleased to carry the accreditation status by our name." Accreditation lasts three years, and includes both mandatory and voluntary standards. The HCCVB will continue working to fulfill both requirements and will seek to maintain the highest level of performance in the future.