FOR IMMEDIATE RELEASE
Nov. 13, 2025
Visit Indy and Visit Hamilton County Continue Holiday Adventure Pass, Following Inaugural Year Success
Users Collect Points to Redeem Local Prizes while Experiencing Holiday Attractions
INDIANAPOLIS — Visit Indy and Visit Hamilton County’s Holiday Adventure Pass is back for its second year, serving as a guide for residents and visitors to experience holiday attractions throughout Marion and Hamilton counties. The free pass is available now through Dec. 31, with holiday attractions opening as early as Saturday.
“The Holiday Adventure Pass is a fun, easy way for residents and visitors to make memories while exploring attractions across both counties,” said Chris Gahl, executive vice president and chief marketing officer of Visit Indy. “Building upon last year’s success, we’ve expanded the program to include locally sourced prizes that highlight small businesses. This initiative not only enhances the user experience but also supports our downtown and regional partners during the busy holiday season.”
To earn points, users must check-in via a QR code found at the following participating locations:
- Athenaeum Christkindlmarkt, Indianapolis | Nov. 28 - Dec. 21
- Carmel Christkindlmarkt, Carmel | Nov. 22 - Dec. 24 (closed Monday & Tuesday)
- Children's Museum: WinterFaire, Indianapolis | Nov. 15 - Feb. 22
- Civic Theatre at the Allied Solutions Center for the Performing Arts, Carmel | various dates
- Conner Prairie: A Merry Prairie Holiday, Fishers | Nov. 28 - Dec. 21 (Friday - Sunday) + Dec. 22 - 23
- Eiteljorg: Jingle Rails, Indianapolis | Nov. 15 - Jan. 19
- Ice Ribbon at Grand Junction Plaza, Westfield | Nov. 22 - Jan. 3
- Ice Skating at Carter Green (at the Carmel Christkindlmarkt), Carmel | Nov. 23 - Feb. 1
- Ice Skating at Elevance Health Rink (at Morris Bicentennial Plaza) | Nov. 21 - Jan. 25
- Ice Rink at Holliday Park, Indianapolis | Nov. 28 - March 1
- Ice Skating at Noblesville Ice Plaza (at The Commons), Noblesville | Nov. 22 - Jan. 5
- Indiana Historical Society: Festival of Trees, Indianapolis | Nov. 14 - Jan. 3
- Indiana Repertory Theatre, Indianapolis | various dates
- Indiana State Museum: Celebration Crossing, Indianapolis | Nov. 28 - Jan. 4
- Indiana State Fairgrounds: Christmas Nights of Lights, Indianapolis | Nov. 7 - Dec. 31
- Indianapolis Symphony Orchestra: Yuletide, Indianapolis | various dates
- Indianapolis Zoo: Christmas at the Zoo, Indianapolis | Nov. 22 - Jan. 4 (closed Nov. 28, Dec. 24, 25, 31 & Jan. 1)
- Monument Circle: Spark on the Circle, Indianapolis | Nov. 28 - Jan.
- Newfields: Winterlights, Indianapolis | Nov. 21 - Jan. 4
- Nickel Plate Heritage Railroad: Reindeer Express, Noblesville | Nov. 15 - Dec. 23
- The Palladium at the Allied Solutions Center for the Performing Arts, Carmel | various dates
"From ice skating under the stars to exploring festive celebrations, the Holiday Adventure Pass encourages families and friends to discover new activities, while making memories that will last long after the decorations come down,” said Gabby Blauert, communications manager for Visit Hamilton County. "We're thrilled to bring the Holiday Adventure Pass back for its second year and watch it grow into a beloved holiday tradition.”
Simply visiting a participating venue allows users to accumulate points, which can be redeemed for exclusive, locally sourced, holiday-themed prizes. By visiting three adventure pass attractions, users can pick one of three prizes such as:
- A short-sleeve T-shirt from The Shop (Downtown, Broad Ripple, and Carmel locations)
- An 8-ounce premade candle from Penn & Beech Candle Co. (Downtown, Fishers, and Carmel locations)
- An Indiana-themed wooden ornament from Silver in the City (Downtown and Carmel locations)
Prizes are available to the first 300 users who redeem points and can be claimed at the participating retailers’ storefronts in Indianapolis and Hamilton County.
By visiting five adventure pass attractions, users will be entered to win a grand prize, consisting of a weekend getaway to Central Indiana.
Some participating venues are ticketed attractions; the Holiday Adventure Pass does not cover entry fees, so guests must purchase tickets directly for admission.
For more information or to sign up for the Holiday Adventure Pass, please visit visithamiltoncounty.com/holidays/holiday-pass/.
About Visit Indy
The Mission of Visit Indy is to enhance the quality of life in Indianapolis by optimizing visitor-related economic impact. For more information, VisitIndy.com.
About Hamilton County Tourism
Hamilton County Tourism Inc. is a nonprofit, destination management organization that promotes tourism growth through strategic marketing, hospitality and development initiatives providing hospitality to more than five million visitors to Hamilton County, Indiana, each year.
Media Contacts
Clare Clark, Visit Indy: cclark@visitindy.com | 317-501-0334
Gabby Blauert, Visit Hamilton County: gblauert@hamiltoncountytourism.com | 708-629-6918
